Premise: Treat bus stops and kiosks as entry and orientation points in neighborhoods, with friendly advice services.
Geared towards locals and short term visitors, the "neighborhood concierge" bus stop puts a face on the Paris transportation network by offering essential services with a compelling brand. It positions the RATP as the premier starting point for accessing city resources. The neighborhood concierge is a bus-stop implementation strategy that captures the new role of the station in a world of real-time information. As wait-times decrease and more riders become accustomed to interacting with mobile devices, the concierge brings back the personal feeling of face-to-face communication and customized services.